It can be recognized by its great balance, exclusiveness and formal excellence.
The logo GUM [rus] Is executed in such a precise way that including it in any place will never result a problem.
The key to success of GUM [rus] is the stength of its color range, that breaks the space turning it into main protagonist.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
Excellent equilibrated logo blunt with thin line.
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